Passionate about digital marketing with a focus on paid search (SEM) marketing? The Digital Marketing Manager will take a lead role in strategy development, campaign oversite, analysis, testing, and reporting for all enterprise-wide paid search initiatives. You’ll work with internal teams and agency partners to effectively and efficiently drive online conversions and in-store retail sales. This role will be skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms.
Job Responsibilities
Recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlines
Serving as the Marketing digital channel development and implementation subject matter expert for paid search
Performance of assigned digital campaigns and projects
Effectively managing established digital channel multimillion dollar executional budgets
Promoting digital marketing through participation in department educational training and self-education opportunities
Dedicating time to marketing innovation and quality improvement
Managing special Marketing Communications related assignments
Job Qualifications
Bachelor’s degree in Marketing, Advertising, Technology or Communications or equivalent experience
At least four years of digital channel execution experience in Marketing or Advertising
Highly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms
Strong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social)
Knowledge of current and future trends in digital marketing and communications platforms and applications
Knowledge of digital and social media analytics (Example: web analytics platforms, such as Google Analytics, Urchin)
Knowledge of budgetary management, metrics and reporting
Knowledge of content management and ecommerce systems
Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
Knowledge of Marketing project workflow process and digital process lifecycle
Soft Skills
Excellent English verbal, written and presentation communication skills; additional languages is a plus.
Astute attention to detail and accuracy
Ability to demonstrate leadership skills
Analytical skills
Collaboration: Working effectively with cross-functional teams.
Persuasiveness and negotiation skills
Ability to handle multiple priorities while ensuring a high degree of accuracy
Passion for delivering great work and meaningful results
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